POP MART Releases 2024 Financials: Revenue Surpasses 13 Billion RMB, Net Profit Reaches New Peak

BEIJING, March 27, 2025 /PRNewswire/ -- On March 26, POP MART International Group (HKG:9992, "POP MART" or "the Company") unveils its financial results for the full year of 2024. The report reveals that POP MART achieved a revenue of 13.04 billion RMB, showing a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion RMB, up 185.9% from the previous year.

Revenue from Mainland China amounted to 7.97 billion RMB, reflecting a year-on-year growth of 52.3%, while revenue from markets outside mainland China, including Hong Kong, Macao, and Taiwan, reached 5.07 billion RMB, up 375.2% year-on-year. The Group's operational metrics significantly surpassed expectations, setting new performance records.

In 2024, POP MART's intellectual property (IP) operation system reached new levels of maturity, notably with four key properties, THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY. These characters collectively generated revenue exceeding 1 billion RMB. Additionally, combined revenue from 13 other IPs, including popular figures such as DIMOO WORLD, HIRONO, Zsiga, and HACIPUPU surpassed 3 billion RMB, with remarkable growth below.

In 2024, IPs from POP MART's original studio Pop Design Center (PDC), most notably HIRONO, Zsiga, Nyota, and inosoul, all delivered exceptional performance. HIRONO alone achieved revenue of 730 million RMB, reflecting year-on-year growth of 106.9%. Meanwhile, Peach Riot, an IP by North ...