NBCUniversal, Netflix, ESPN Vie For Baseball Rights As Major League Baseball Seeks Bigger Revenues

Major League Baseball is in advanced talks with multiple media giants, including Comcast Corporation's (NASDAQ:CMCSA) NBCUniversal, Netflix Inc (NASDAQ:NFLX), and The Walt Disney Company's (NYSE:DIS) ESPN, on a series of new rights deals that could reshape how fans watch the sport.

Citing people familiar with the negotiations, the Wall Street Journal noted that the agreements could bring in significantly more revenue for Major League Baseball (MLB) than its current contract with ESPN.

NBCUniversal is nearing a three-year agreement worth about $200 million annually to air games on its broadcast network and Peacock, its streaming service.

The WSJ report added that under the proposed terms, Sunday night games would be carried on NBC when football and basketball are not scheduled, while additional games would be streamed on Peacock. The deal would also give NBCU rights to some postseason games, adding to its already sports-heavy lineup.

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