Mattel Teams Up With OpenAI To Develop AI-Powered Interactive Toys

Mattel Inc. (NASDAQ:MAT) has reportedly entered into a partnership with OpenAI to explore new ways of using artificial intelligence in its toy lines and digital products.

Though the collaboration is still in its early stages, both companies say the first outcome of the partnership will be announced later this year.

Brad Lightcap, OpenAI's chief operating officer, and Josh Silverman, Mattel's chief franchise officer, shared insights into the collaboration during a joint interview with Bloomberg.

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Silverman emphasized that while the Barbie maker will use Microsoft Corp-backed (NASDAQ:MSFT) OpenAI's tools in the development process, the company is not licensing its intellectual property. Mattel will retain full control over any product resulting from the alliance.

The partnership could result in the development of interactive toys and digital experiences ...