Apple Stock Had A Nightmare Year — But It May Be Nearing A Turning Point

Apple Inc. (NASDAQ:AAPL) has had a bruising start to 2025, with its stock down about 18% year-to-date and underperforming the broader stock market by 22%—its worst half-year stretch since 2013.

But as July kicks off, investors may find a surprisingly bullish signal in an unexpected place: the calendar.

Why Has Apple Struggled So Much In 2025?

The first half of the year was defined by a perfect storm for Apple—trade tensions, delays in product innovation and a growing AI gap all chipped away at investor confidence.

One of the biggest headwinds came from President Donald Trump‘s renewed tariff agenda. In 2024, Apple generated 64% of its total revenue from overseas, with Greater China and Europe being among its most profitable regions. But in early 2025, trade-related uncertainty soured consumer sentiment abroad, especially in China.

The numbers confirm it: in the first quarter of 2025, Apple's revenue from Greater China dropped 13% year-over-year to $16.37 billion, down from ...